It seems Diamonds are a girl’s best friend no more. Once considered synonymous with engagement rings and romance, diamonds are beginning to lose their sparkle amongst millennials, with the latest trend seeing young couples opt for coloured engagement rings, rather than traditional diamond rings.
This clear association between diamonds and love hasn’t always been the case, however. In the early 20th Century, De Beers Group launched arguably one of the most successful marketing campaigns of all time, which persuaded people to see diamonds as tokens of love, and the bigger the diamond the more you loved your partner. While before this it wasn’t unheard of for men to offer women diamond engagement rings when proposing marriage, De Beers Group certainly cemented this tradition when they coined the slogan “a diamond is forever”.
Coloured Engagement Rings
There are a number of reasons why millennials are gravitating towards coloured stones for their engagement rings. Financial incentives could be one reason, as coloured stones are generally priced lower than white diamonds, and this suits millennials cost-conscious shopping habits. Coloured stones, particularly emeralds, tend to be less dense than diamonds. Meaning that for the same carat as a white diamond, the physical dimensions of an emerald can be significantly larger due to its mineral weight.
Ethically Sourced Gemstones
As ethically minded shoppers, millennials may also be leaning away from diamonds due to their unfavourable association with child labour and war zones, with Leonardo DiCaprio’s 2006 film Blood Diamond featuring the issue. And while reputable jewellers will have a conflict-free policy in place to guarantee ethical sourcing conditions, this stereotype is proving hard to shake. At Bill Hicks jewellery we source GIA certified diamonds from reputable merchants, ensuring that all our gems including diamonds come from ethical sources.
Coloured Stones for A Unique Piece
Coloured stone engagement rings aren’t a new concept and have always had a place with people who desire something unique. Coloured stones often have associations that appeal to partners wanting to symbolise their relationship: emeralds represent hope and spirituality, rubies passion and prosperity, sapphires sincerity and faithfulness. Some may use their birthstone, or that of their partners, as the feature stone for a coloured engagement ring too.
Diamond & Coloured Gemstone Engagement Rings
However, there is still a place for white diamond engagement rings. At Bill Hicks Jewellery Design Studio our wide-ranging selection of engagement rings includes a mix of diamond and coloured gemstones. Some feature white diamonds as the centre stone, surrounded by a symphony of sparkling coloured gemstones, and others with the inverse, letting a coloured gemstone take centre stage. The combination of coloured gemstones with diamonds is an increasingly popular option as it offers a greater scope for design. Our selection of coloured gemstones includes emeralds, morganites, rubies, sapphires in blue, pink, peach, black, Australian teal and Parti sapphires or the exceptionally rare Padparadscha, and more. If there is a specific coloured gemstone you are after, we are able to source the stone for you, and design something truly spectacular.
Specialising in bespoke and custom designs, there is something for every style at Bill Hicks Jewellery Design Studio. Begin your journey with a complimentary design consultation in our Sydney studio, or discover our selection of engagement rings online now.